Why Work With Us
We specialize in GTM, partnerships, and cold-email activation for B2B software companies. If you need preferred access to get your platform integrated with a special deal with cold-email vendor or want your data/enrichment product natively distributed inside a GTM platform, we make it happen—from first touch introductions to activation.
Our network, playbooks, and reputation help you get prioritized over competing vendors, literally making a difference between multi-seven figure revenue for your platform through a strategic partnership or not having it all.
Strategy → Execution: Messaging, targeting, and outbound done for you.
Priority Integrations: Get to the front of the line with the platforms that matter.
Revenue Alignment: Retainer + commission and monthly rev share on activated partnerships.
About Me
Hi, I'm Nelson. I'm here to share every partner principle I've learned to help you grow revenue.
I'm a Sales, Marketing and Partnerships leader with 20 years experience building and executing a high growth sales playbook for fast growth startups. My work has been featured on Forbes, Fortune, Business Insider, Inc.com, The Huffington Post, Thrive Global, MSN Money, Mic.com, Quartz, PopSugar, TheLadders and Product Hunt.
Nothing excites me more than building sales, marketing and partnerships organizations from scratch. I've traveled to over 100 cities in the US, Europe and Canada to accomplish this.
I'm currently the Head of Worldwide Partnerships at Airtable and previously held leadership roles at Miro, Box, Optimizely and Toptal and IC roles at VMware and Cisco.
I believe every high performing organization needs to embody 3 key elements: principles first thinking, execution and extraordinary people.
17+ years of experience
Leadership experience includes leading teams of 21 globally across APAC, NATAM, LATAM and EMEA
Built zero to one partner programs 5X
Including companies such as Box, Miro, Airtable, Optimizely and Toptal
Drove over $150M+ in Partner ARR
Across services partners, resellers, marketplaces and ISV GTM
8+ Years of SaaS PLG
Built partner programs at leading SaaS PLG companies like Box, Miro, Airtable and Optimizely
Mini Guarantee
We guarantee an introduction and a yes/no decision on your integration/partnership—otherwise we keep working until it’s resolved.
Tell Us What You Need
Pick your service, share a few details, and we’ll get back to you with next steps in less than 2 business days.
